UBI Soft “I was surprised that ‘Mario + Rabbids’ sales were so bad”

Ubisoft says it is ‘stunned’ by Mario + Rabbids sequel’s underperformance


According to the article

Ubisoft has expressed its “surprise” on the post-launch business hunch of its collaboration with Nintendo, Mario + Rabbids: Sparks of Hope.

In its newest monetary info launched Wednesday, the corporate mentioned it was “faced with major challenges” within the face of tightening shopper spending, including that key vacation season gross sales had been “significantly better than expected. It’s surprisingly slow.”

Mario + Rabbids: Galaxy Battle and Just Dance 2023 had been named as video games that did not stay as much as expectations.

・The firm“Despite high user ratings and an aggressive marketing plan, we were surprised to see Mario + Rabbids: Galaxy Battle perform poorly in the final weeks and early January of 2022.”mentioned

・”Mario + Rabbids Galaxy Battle” was launched in October 2022 (launched in Japan in December).This is simply weeks earlier than blockbusters like God of War Ragnarok, Call of Duty: Modern Warfare 2, and Pokemon Scarlet Violet.

・Yves Guillemot, CEO of UBI Soft“When consumers can’t afford it, they focus on the biggest brands and ignore the smaller ones.”,“The economic environment and rising inflation have led to some contraction in overall consumer spending.”,“The biggest mega-brands and live services have taken a big share, leaving less room for other launches.”and remark

·furthermore“Rabbids is really well received by players and I believe it will do well in the long run.”,“But the launch was nothing like what we expected.”mentioned

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