The chain of cinemas AMC y Sony pictures has announced a joint promotion for distribution 86,000 tokens in exclusive features (NFTs) among movie fans who book or purchase an expected contribution to the Spider-Man show: No way home.
According to Adam Aron, chairman of the board and delegated advisor to AMC, the company’s sales of Internet access have stalled, reaching the highest number in the company’s entire history. Scams and problems were not delayed in appearing and the CEO wanted to ask for information for nuisances.
Our #AMCFirstEverNFT with @SonyPictures and Spider-Man: No Way Home caused AMC’s online ticket traffic to increase Sunday night / Monday morning, to the highest ever in AMC’s entire history. Oh, we sold tickets! But we regret that the waiting times became long with the unprecedented amounts. pic.twitter.com/MdLVL3Z7Oj
– Adam Aron (@CEOAdam) November 29, 2021
Adam Aron also commented in a press release that “Our customers at AMC Theaters and our staff at AMC Entertainment have stated that AMC operates in the NFT world and we could not imagine a more perfect way to start doing so. our good friends from Sony Pictures.This is especially the case where SPIDER-MAN: NO WAY HOME is one of the most anticipated films of 2021, but the most and the incredibly talented artists in Cub Studios create more than 100 unique NFT ‘s that give due respect to this latest incarnation of the ether and ever so popular Spider-Man franchise.For those members of our AMC Stubs A-List program, AMC Stubs Premiere and AMC Investor Connect, who are among the first to to buy or reserve their participation for the day of the show at AMC, this unprecedented Spider-Man NFT is truly a gift for buying entries like never before we had offered ”.
AMC is the largest cinema company in the United States, the largest in Europe and the largest in the world with around 950 cinemas and 10,500 halls worldwide. The multinational has increased its share by more than 1,400% during 2021.