Sega acquires Angry Birds developer Rovio “Accelerate global expansion by promoting mobile gaming and multi-playing of existing IP”

Acquisition of Rovio Entertainment Oyj
– Accelerating the worldwide enlargement of the buyer enterprise by strengthening the cell recreation space –


According to the article

SEGA CORPORATION, a Group firm, made a young supply (Finnish regulation Sega Sammy Holdings and Rovio have concluded a ultimate settlement right this moment to amass Rovio by way of a young supply (hereafter, the Tender Offer) primarily based on the above. ,i’ll let you understand.

Through this tender supply, Sega will cut back the overall variety of issued shares and inventory choices of Rovio to 9.25 euros per share and 1.48 euros per inventory possibility, with a complete buy value of 706 million euros (roughly 103.68 billion yen. 1 euro = 146.9 yen ( Converted on the change fee on April 14, 2023. The change fee is similar beneath). The acquisition is pleasant and Rovio’s Board of Directors has expressed its help for the tender supply. Multiple shareholders of Rovio (collectively proudly owning roughly 49.1% of excellent shares and voting rights excluding treasury inventory) have agreed to tender their shares within the tender supply primarily based on the overall situations of the tender supply. improve. In order to finish this acquisition, it is going to be essential to fulfill situations primarily based on the Anti-Monopoly Act and different common preconditions. I’m right here.

1. Background and Purpose of the Acquisition
(1) Positioning of the buyer enterprise within the Company

Currently, within the medium-term plan that ends in March 2024, the Company positions the buyer subject of the leisure content material enterprise as a development space, strengthens the income base by international branding present IP, and strengthens consumer engagement by way of multi-platform improvement and media combine. and so forth.

In addition, we’re contemplating allocating a complete of round 250 billion yen for development funding by the fiscal 12 months ending March 31, 2026. Among these, we’re contemplating strengthening improvement assets and investing in new ecosystems within the client subject. I’ve been

Since the acquisition of the UK-based The Creative Assembly Ltd. in 2005, SEGA has established a number of corporations in Japan, together with Atlus Co., Ltd. We have acquired recreation improvement studios, and every of the acquired studios has drastically expanded the size of improvement because the acquisition, and has launched quite a few new titles for the worldwide market.

(2) Background to the acquisition

The international recreation market is predicted to develop at a compound annual development fee of three.5% from 2022 to 2026, reaching $263.3 billion in 2026. Among the worldwide recreation markets, the cell recreation market is predicted to develop at a median annual development fee of 5.0%, reaching 56% of the overall international recreation market in 2026, up from 53% in 2022. (Source: IDG Report (October 2022)).

In order to extend our presence within the international recreation market, together with cell video games, that are rising quickly, now we have determined to proceed with the acquisition, judging that it’s important to repeatedly strengthen our recreation improvement system and operational capabilities.

By buying Rovio, which develops cell video games globally, we’ll purchase Rovio’s operational cell recreation improvement capabilities and operational know-how, and promote the event of cell video games and multi-platform compatibility of SEGA’s present IP. will strengthen SEGA’s recreation portfolio and speed up international enlargement greater than ever.

(3) Aim of acquisition

Rovio is a mobile-first recreation firm that plans, develops and publishes cell video games globally, and its cell video games have reached 5 billion downloads.
Rovio is broadly recognized for its international model Angry Birds, which launched in 2009 as a cell recreation that turned an enormous hit.In addition to video games, it has expanded into a variety of leisure genres comparable to anime and character items by way of its model licensing enterprise. It is deployed.

SEGA will purchase Rovio’s operational cell recreation improvement and administration capabilities in addition to sturdy international IP, and by creating synergies with SEGA’s present enterprise base, will speed up development within the international recreation market and ultimately result in company development. Realize worth enchancment. Specifically, we goal to generate synergies primarily within the following areas.

• By making use of Rovio’s superior cell recreation administration know-how to SEGA’s present titles and new titles, we’ll ship SEGA content material to extra customers within the international cell recreation market, which has nice potential. to go
・Sega evaluates that Rovio’s “Beacon” is full of 20 years of experience in cell recreation administration centered on the European and American markets.

• Accelerate the enlargement of one another’s fan base by sharing and collaborating on the know-how of multifaceted media improvement of world characters owned by each events.
・With Rovio’s “Angry Birds” and Sega’s “Sonic the Hedgehog” lately, they’ve succeeded in creating their IP not solely in video games, but additionally in varied media comparable to films, anime, and merchandising. Both have a worldwide fan base and IP improvement know-how

• Support the cross-platform improvement of Rovio’s IP with SEGA’s capabilities
・Rovio goals to develop into areas apart from cell video games, and on this regard, we’ll make efficient use of SEGA’s capabilities.

2. Comments from Haruki Satomi, President and Group CEO of SEGA SAMMY HOLDINGS INC.

In the quickly rising international recreation market, it has been SEGA’s long-cherished want to speed up the event of cell video games, which have significantly nice potential sooner or later. This time, Rovio owns “Angry Birds”, which is beloved by individuals all around the world, and has many glorious staff who help the {industry}’s top-class cell recreation improvement and operation capabilities. And I’m very completely happy to have the ability to make this announcement. Over its lengthy historical past, Sega has developed quite a few recreation titles for all platforms, together with the “Sonic the Hedgehog” collection. We are assured that the mix of each manufacturers, characters and fanbases, in addition to their respective company cultures and capabilities, will result in nice synergies.

3. Comments from Rovio CEO Alexandre Pelletier-Normand

I grew up with Sonic the Hedgehog and was fascinated by its leading edge design. Then, after I performed Angry Birds for the primary time, I knew that gaming had advanced into a real mainstream phenomenon and had the facility to form fashionable tradition.

I’m honored to be becoming a member of Rovio and proud to see Angry Birds proceed to develop as we launch new video games, collection and films. A lesser-known, however equally spectacular function of ours is our industry-leading proprietary know-how platform, Beacon. With 20 years of experience, Beacon allows tightly-knit groups to develop world-class GaaS merchandise.

Our mission is “Craft Joy” and we’re excited in regards to the thought of ​​utilizing our experience and instruments to deliver much more pleasure to our gamers and improve and develop Rovio and Sega’s vibrant IP. .

Red and Sonic the Hedgehog: Two world-famous and iconic characters created by two amazingly appropriate corporations with international attain on cell, PC/console and past. It is Combining the strengths of Rovio and Sega guarantees a really thrilling future.

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