[Sad news]Xbox failed to meet Game Pass subscriber target for 2nd year in a row

Microsoft misses Xbox Game Pass growth target for second year running

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According to the article

Microsoft failed to meet growth targets for game subscription service “Xbox Game Pass” for the second year in a row

In its financial results announcement, Microsoft revealed that Xbox hardware revenue increased 13% and PC Game Pass subscriptions increased 159% year-over-year.

Axios reports that the company’s newly filed financial report contains information about annual targets related to the salary of CEO Satya Nadella (and other key Microsoft executives).

Microsoft targeted 73% growth for Game Pass in the fiscal year ending June 30, 2022, but it grew just 28%.

Last year’s target was 48% growth, but it was only 38%.

Earlier this week, Microsoft’s head of gaming, Phil Spencer, said:The growth of game passes on game consoles is “slowing”explained

Overall Game Pass now accounts for about 15% of Microsoft’s overall Xbox content and services revenue.

Spencer acknowledged that fees could rise in the future

・According to Microsoft, as of January 2022, Game Pass has over 25 million subscribers.

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