The video game industry continues to build records with a number of records and a number of users making up more history. Without a doubt, the competition in the market is also stronger than ever, making it difficult for some game developers to retain their fan base. One of them Blizzard entertainmentwhose user base has declined significantly in recent years.
The number of players has dropped by half since 2017
Blizzard titles have attracted tens of thousands of players over the years. One of its biggest successes is the Warcraft series, which includes the MMORPG classic World of Warcraft. Other important titles are the ARPG series Diablofor the same duration, the title of real-time strategy StarCraft and FPS multiplayer Overwatch.
Not surprisingly, the average monthly user base of the US developer has increased significantly over the last four years. In 2017, 46 million people around the world gained access to Blizzard Entertainment’s game titles. By the end of the following year, this figure had dropped to 35 million and continued to rise.
After turning around 32 million during 2019 and in the first months of 2020, the number of active users rose to 30 million in the third quarter last year. Although the number of players continued to rise in the final in 2020, driven by COVID-19 and blockchain measures, Blizzard Entertainment lost another two million users, and the total number rose to 29 million in the last quarter of the year.
Since then, the game developer has lost another 3 million monthly active players, and its fanbase reached 26 million users in the second quarter of 2021. Statistics show that the total number of monthly active players has almost dropped the month since 2017.
While there is no clear reason why there has been such a massive loss during this period, some fans believe that Blizzard’s lack of support for games like Overwatch, driven by rumors that its successor, Overwatch 2, could not be launched before 2023
Overwatch has lost three-quarters of its viewers on Twitch
As the world’s leading community for gamers, Twitch is one of the most popular ways to find your favorite game titles. Not surprisingly, the audience report on the streaming platform also shows the latest trends and popularity of the world’s great video games.
As Blizzard Entertainment’s best-selling game, Overwatch has become the seventh most popular game on Twitch with 7,600 million views all the time. Not surprisingly, statistics show that the popular first-person shooter has lost three-quarters of viewers on Twitch in the past two years.
As of August 2019, Overwatch had more than 47 million active viewers watching more than 35 million hours on the live streaming platform. Statistics show that these figures reached 12.1 million spectators and less than 9 million hours seen last month.
And you, what are your expectations for Blizzard?