Activision Blizzard and Google join forces on the experiences of potential new players

Using a press release issued by Activision Blizzardwe can know that he has formed a strategic alliance for several years with Google to potentially experience new players’ experiences. Google Cloud will be the preferred provider of Activision Blizzard’s gaming hosting infrastructure and YouTube will be its exclusive worldwide streaming partner, excluding China, for live streaming of its popular sports leagues and events, including Overwatch League, Call of Duty League, Hearthstone Esportsand other.

Activision Blizzard tournament trailers can only be viewed on Youtube

With hundreds of millions of monthly active users around the world, Activision Blizzard is looking for a partner who will help them improve their gaming infrastructure, as well as offer gaming experiences with higher and lower latency. The company led one Google Cloud for its reliability, its advanced data analysis capabilities and artificial intelligence (IA) and its commitment to open source, creating a platform to build future gaming innovations.

Players will benefit from experiencing a quality of premium network service, including low latency and packet loss, when playing games on any device. There will also be optimal customized interactions so that Activision Blizzard can take advantage of Google Cloud’s artificial intelligence tools to offer bespoke in-game recommendations and customized gaming experiences.

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Google Cloud

“We’ve been working closely with Activision Blizzard over the last few years on all of the mobile titles to improve their analytics capabilities and the players’ overall experience,” said Sunil Rayan, Director of Google Cloud Games. “We are very pleased to be able to expand our relationship and help inspire one of the largest and most recognized game developers in the world.”

“We’re very excited to partner with Google to drive the next generation of gaming innovation to the industry.” The Google Cloud infrastructure, the best of its kind, gives us the confidence to offer great entertainment to our fans around the world, ”said Jacques Erasmus, Information Director at Activision Blizzard.

Also from this week, YouTube will host official live broadcasts of popular Activision Blizzard leagues and sporting eventswhich include the latest creations Call of Duty League, Overwatch League and Hearthstone Esports.

The inaugural season of Call of Duty League begins Friday, January 24 with 12 teams competing in Minnesota, and the 2020 season of the Overwatch League follows on February 8th. All contests will be broadcast live on each league’s YouTube channel and will include archived content and other special content.


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