“Gaming Shiitake Mushroom” Trademark Application Interested on SNS The Origin is a Fighting Game, a Representative Hobby… Sales Rapidly Increased with Unique Naming “Confidence in Quality” – GIGAZINE
According to the article
・Representative Mr. Ueda says that he has inherited from the late grandfather of the founding father of the corporate the thought of ”making good products while seeking ways to differ from others” and dealing onerous daily. His interest is enjoying the favored “Street Fighter” sequence, and he goes by the deal with NAO. Gaming shiitake was born out of this interest.
・”In 2018, we hosted an internet match for Street Fighter 5, and after we set our personal shiitake mushrooms as prizes, they have been nicely obtained, so we began holding tournaments regularly.
And round 2020, individuals started to name it ‘gaming shiitake’.”
・Mr. Ueda felt that “the name is interesting and eccentric and has a topic”, so it was adopted because the product identify.
・After naming the product “gaming shiitake mushrooms,” they put their coronary heart and soul into on-line buying. A cooking contest utilizing gaming shiitake mushrooms can be held. The variety of gross sales elevated significantly when it turned a sizzling matter on Twitter.
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